Pineapple XChange, Canada's largest brokerage conference, brings together top productivity coaches and business development managers to address crucial insights into Canada's evolving mortgage landscape. With over 250 attendees, this event marks one of my most significant design projects to date. I personally designed every branded asset, including logos, roll-up banners, photo backdrops, lanyards, presentations, social media posts, emails, and landing pages.
The largest challenge for me was recognizing the importance of this campaign for Pineapple Financial. XChange is intended to be the TEDx of the mortgage industry, so it required a well-thought-out and extravagant branding to match.
The process involved a lot of competitive analysis of equivalent events in other industries, such as TEDx, and studying how they handle their graphics and campaigns. We then translated these insights into the fintech mortgage industry.
