Pineapple Financial sought a new website that matched their updated brand, offering improved functionality and user experience. They needed two versions: one for Brokers and one for Borrowers, each with unique imagery, copy, and content.
The largest challenge for me was the sheer magnitude of the Pineapple Financial website project. Spanning over six months, it required branding and creating two fully functioning websites. Sourcing different images and creating graphics for each page demanded a lot of focus and dedication, but it resulted in an amazing website with incredible reception.
The process involved devising an efficient and consistent method for creating graphics in a streamlined manner to ensure we met the deadline. Discovering the most effective way to produce all the graphics on the site was key to our success. This approach allowed my team and me to exceed client expectations by developing a strong work method.
